The South by Southwest Music and Media Conference (SXSW) is a six-day event held every March in Austin, celebrating 30 years in 2016. Look back on 30 Years of SXSW below.
The conference offers unmatched access to ideas and global viewpoints on an increasingly borderless industry. It aims to educate and inspire musicians and professionals alike, with sessions attended by over 30,000 registrants and showcasing artists.
A large multi-industry trade show exhibition, Music Gear Expo and daytime stage performances round out the day while evenings are devoted to the SXSW Music Festival, which showcases over 2,200 acts ranging from the unsigned to the iconic.